Our Story
Heritage Reclaimed
For centuries, Iranian identity has endured in silence. It has been whispered through poetry, encoded in art, and stitched into the folds of forgotten garments. While conquerors came and ideologies shifted, what remained was a soul: elegant, resilient, and quietly burning.
SIMOR was born from that silence, not to recreate the past but to liberate it.
​
Our work is an act of reclamation. A revival of colors, symbols, and silhouettes that were nearly erased. We draw from the well of ancestral memory, rich with grace, wisdom, and artistry, and translate it into forms that speak to the present. Every thread, every curve, is a response to what history tried to quiet.
​
​
This is not nostalgia.
This is memory in motion.
This is Iranian elegance, finally allowed to breathe again on our terms.
Mission
To awaken and reimagine the essence of Iranian cultural identity through fashion. We aim to fuse ancestral wisdom with modern design to create timeless garments that speak boldly and beautifully across generations. Our pieces are made to carry stories, not just style, reviving the soul of our heritage with intention, integrity, and care.
Vision
To become a global voice for Iranian creative excellence, where the richness of our history, language, and art is honored, elevated, and shared through wearable design. SIMOR is not just a brand. It is a return. A reawakening. A movement toward what we’ve always known, yet are only now beginning to reclaim.
